The Estée Edit: What To Get Now and What’s New For Fall

  When The Estée Edit launched earlier this spring, I wasn't sure what to expect. A Millennial-focused sub-line of the iconic Estée Lauder brand? Would they just be dumbed-down, watered-down versions of Estée Lauder classics? Would they be effective enough for my "mature" skin? Would the colors even work for me? Sure, I was a little skeptical. … Continue reading The Estée Edit: What To Get Now and What’s New For Fall

Estée Goes Millennial: The Estée Edit by Estée Lauder Is Here

  There's been a big push lately for prestige beauty brands to reach out to beauty-lovin' Millennials. New collections are introduced through social media, press events abound with recommended hashtags for selfies with the latest product, and while magazines are still the gold standard, influencer marketing is slowly becoming the norm. Just today, I went to … Continue reading Estée Goes Millennial: The Estée Edit by Estée Lauder Is Here