4 Ways the “Ajumma” Is Becoming the New Style Influencer

  Ajumma: noun, \'a joom ma\ A middle-aged Korean woman, typically identifiable by a mop of short, tightly curled hair; baggy, mismatched clothing; and a no-nonsense, out-of-my-way attitude. For some time now, the stereotypical Korean ajumma has long been thought of as the antithesis of style — something, as a young Korean woman, you never wanted … Continue reading 4 Ways the “Ajumma” Is Becoming the New Style Influencer

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