too cool for school egg mask

Product Review: Too Cool For School Egg Cream Mask Hydration

  I first discovered Too Cool For School in Seoul on a massive shopping trip to Myeong-dong. This was during the days pre-LOHBS and Watsons, when only Olive Young and road shops were the affordable beauty games in town. Most K-beauty brands seemed to be either at the lofty AmorePacific/Sulwhasoo level or the cheapie, can-it-really-work … Continue reading Product Review: Too Cool For School Egg Cream Mask Hydration

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the queens of k-beauty charlotte cho of soko glam, christine chang and sarah lee of glow recipe and alicia yoon of peach & lily

The K-Beauty Queens and Their Favorite Products You Have to Try

  It’s official: Korean beauty has swept the world, and in the States, three K-beauty e-tailers reign supreme. Here, we ask the fabulous Korean American women behind the beauty stores —Charlotte Cho of Soko Glam (top left), Alicia Yoon of Peach & Lily (top right), and Christine Chang and Sarah Lee of Glow Recipe (bottom … Continue reading The K-Beauty Queens and Their Favorite Products You Have to Try