Why I’ve Been MIA: My New Gig at W2Beauty (and a Giveaway to Celebrate)



I knoooow … it’s been forever. (I feel like it’s been forever.) It’s been an intense six months at my new job as editor in chief at W2Beauty. I’ve been keeping it under wraps until our soft launch, but here we are at last!

I’m super proud of how the site looks now, especially the editorial section, which I head up. We have a slew of amazing writers working for us, including name-dropping K-beauty gurus like Jude Chao (aka Fiddy Snails) of Fifty Shades of Snail, Coco Park of The Beauty Wolf, and Sheryll Donerson of The Wanderlust Project. (I know!!! How did we get them???)

Needless to say, it’s an amazing labor of love, and I can’t wait to share some of the stories we have going on there. In the meantime, check out this crazy giveaway we have going on right now. It’s an entire makeup box (yes, the kind makeup artists use) filled to the brim with Etude House prices. (If you can’t see the video below, just click here.)

You have till June 18 to enter!





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