As a big skin care addict and proponent, I’m heartened to see all the skin care penetrating backstage at the various fashion weeks around the world. These days, sheet masks and facial massages are as common as row upon row of eye shadow palettes and blowdryers. I love that designers and makeup artists are starting to understand a basic tenet of K-beauty: that a great makeup look starts with healthy, hydrated, glowing skin.
Sheet mask specialist Karuna is the next skin care brand to jump on the fashion week bandwagon. The brand collaborated with Nicholas K at New York Fashion Week Fall/Winter 2017, pampering models with not just their facial sheet masks but their hand masks, too. (Yes, there’s such a thing!)
The founder of Karuna herself, Linda Wang, applied the Hydrating+ Face Mask to models’ faces for 10 minutes to hydrate and prep skin for makeup. I’ve actually been using the Hydrating+ Face Mask all winter (paired with one of their genius Melting Boosts, a must-buy for me). For some reason, my skin’s not only gotten extra dry this winter but it’s slight itchy around the jawline. I’ve had to cut back on some of my product testing because of it, but I find myself reaching for Karuna’s Hydrating+ Face Mask a lot for its soothing and hydrating properties. (I think also the all-natural, biodegradable wood pulp fiber cloth of the sheet mask prevents irritation of my suddenly sensitive skin.) Turns out, that natural cloth also retains 50% more moisture than synthetic material. And, according to Wang, the mask is “clinically proven to increase hydration by 38.8% after just one use.”
The mask’s ingredient list is impressive, with sodium hyaluronate as the second ingredient, and niacinamide (another favorite) the fifth. Other highlights include peptides, Chinese licorice, aloe vera, and chamomile:
Water (Aqua), Sodium Hyaluronate, Glycerin, Sodium Lactate, Niacinamide, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Juice, Sodium Polyglutamate, Dipotassium Glycyrrhizate, Butylene Glycol, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Glycosyl Trehalose, Hydrogenated Starch Hydrolysate, Isoceteth-20, Polysorbate 20, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum).
Have you tried Karuna sheet masks? How does it compare to your other favorite masks?