When The Estée Edit launched earlier this spring, I wasn’t sure what to expect. A Millennial-focused sub-line of the iconic Estée Lauder brand? Would they just be dumbed-down, watered-down versions of Estée Lauder classics? Would they be effective enough for my “mature” skin? Would the colors even work for me?
Sure, I was a little skeptical. But after trying out some of the products from the line, I have to say, I’m a convert. They’re neither dumbed- nor watered-down, and the shades, textures and wear of the products — especially the eye products — are really impressive.
So when The Estée Edit invited me to a press event to preview the new fall colors of the line launching at Sephora, I was excited to go. To be honest, seeing the entire collection spread out over several tables at the Mondrian Hotel’s Skybar — I didn’t realize there were that many SKUs in the collection. We were invited to test, touch and play with the colors, while Sarah Creal, the creator of the line, gave us an up-close-and-personal look at some of the bestselling items.
The winner, imo, for the cutest packaging are the Cocobalms, which come encased in a see-through acrylic disc. You twist open the curved top and squeeze on the “floating” center. The dollop of coconut oil-infused lip gloss-balm imparts a sheer wash of color on the lips that feels quite hydrating. But it’s the chic, space-age-y packaging that I simply adore — I’d carry it with me everywhere just so I can pull it out of my bag every chance I get.
Some of my favorite items in the collection have to be the eye products. Now, like my fellow blogger Smudges, I’m always on the lookout for an eyeliner that doesn’t smudge, smear, migrate or flake by the end of the day. And I’m happy to say that the Edgiest Kohl Shadow Stick has now joined my holy grail lineup of tried-and-true eyeliners. It goes on super creamy, is thick enough to smudge on as shadow, and is pointed enough (a built-in sharpener at the other end of the stick ensures you always have a nice point) for thinner lining. I love using the Black Viper on my waterline (all the shades except for Violet Taboo is approved for use on the waterline), and I’ll also smudge Jaded, a pearlized olive gold, on my outer corners.
I haven’t had a chance yet to try out The Blackest Liner, their liquid pen liner, or Inside Track Eye Kajal, their dual-ended kajal eye pencil, but a fellow beauty writer (Asian with oily eyelids) swears by it. Their new colors for fall (available now) include a gorgeous navy/baby blue, teal/gold, and bordeaux/nude.
The newest Metallishadow Creme + Powder shades for fall have glitter finishes that you have to see in person to see how simply gorgeous they are. Yes, they’re glitter, but they don’t have a cheap glitter look or feel. When layered over the creme shadow (the Metallishadow is a double pot, with a flip-top pot of creme shadow and a twist-off pot of glitter loose shadow), the effect is seriously Instagram-YouTube bait. They’d be perfect for holiday parties all over the lids or applied as a sparkly eyeliner with an eyelining brush.
Other standouts from the collection, according to Creal, include the Pore Vanishing Stick; the Lip Flip Shade Transformer, which you layer over your favorite lipstick to ramp it up a shade; and the Flash Illuminator, a cream highlighter you can use to strobe or mix in with your foundation for an all-over glow. I personally love the Pore Vanishing Stick, which surprised me because I’m not a fan of mattifying sticks or balms — sure, they may mattify for a second, but they feel suffocating on my oily T-zone. I feel like they’re just sitting on top of the oil rather than actually removing it, kind of like patting powder on top of oil, rather than blotting it away with blotting papers. They also tend to have loads of dimethicone and other silicones, which have that too-slick feel I’m not crazy about and only serve to make my water-based primers and foundations pill.
But the Pore Vanishing Stick doesn’t do any of those things. I swipe it on my nose and chin and instantly my pores look smaller without making me feel stuffy or overly slick. And my water-based primers and foundations never pill and glide on top beautifully. I haven’t tried applying it over my makeup midday, but I have a feeling it’ll do the job perfectly well.
Other items that I’ve tried from the collection:
Dissolve the Drama LongWear Makeup Remover Wipes: It does the job, even removing waterproof eyeliner, but it takes a while. It also feels overly dry to me, but I don’t know if that’s because the sample I got just dried out or if that’s the way the wipes feel. The sticker that you use to reseal the wipes after use loses its stick after a while, which may cause the wipes to dry out even faster. I much prefer my Koh Gen Do Cleansing Spa Water Cloths, even despite the massive price difference ($13 for 10 for Koh Gen Do versus $15 for 30 — but that’s how good they are).
Flash Photo Gloss: A clear gloss that has a slight blue tint, which is supposed to make your teeth look whiter. This has a really bad musty smell (again, is it just my sample?) that discourages me from using it too often. Also, I find that my blue-based pink lipsticks do a much better job of whitening my teeth.
Have you tried anything from The Estée Edit? What have you liked/disliked?